Ford's Bet On Facebook: Did It Pay Off?

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Ford's Bet On Facebook: Did It Pay Off?
Date: August 26, 2010, 4:19 am	Feed: Super Bowl Ads
A couple of weeks ago, the interwebs were all a-Twitter about Ford's debut of the 2011 Explorer -- not at an auto show, not at a press event, but on Facebook. Unveiling such a massively popular ride in such a non-traditional way was an enormous gamble for Mulally & Co. Did it pan out as planned? The short answer is: yes, and then some... Click here to go to the original site

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